Ali Abdaal
When I first met Ali Abdaal in March 2020, he was a successful YouTuber but uncertain about how to navigate the publishing world. We spent weeks refining and nailing his book concept on productivity. I guided him through the intricacies of the publishing industry—securing a literary agent, crafting a compelling book proposal, including marketing strategy and negotiating contracts. Ali landed a deal with Penguin Random House UK and MacMillan US. His book, "Feel Good Productivity," quickly became a New York Times Bestseller, got thousands of positive reviews and significantly boosted his credibility and personal brand. This opened new avenues for speaking engagements, consulting opportunities, and solidified his status as a thought leader rather than 'just a YouTuber'.